Media and marketing advisory
Position works with leadership teams on how they enter, grow and compete in Asian markets, drawing on 25 years of operating experience in the region.
Based in Asia. Operating from Shanghai and Singapore.
01
International brands building in China, and Chinese brands taking their marketing overseas.
02
Channel mix, planning frameworks, and how budgets are organized across markets.
03
Selection, pitch process, scope and structure, from either side of the table.
04
For media and marketing businesses: who the buyers are, how to reach them, and the introductions that start the conversation.
05
Pitch process, positioning and preparation for agencies competing for major accounts.
Ben Condit has worked in marketing across Asia for 25 years.
He spent 13 years at Mindshare China: digital lead on L'Oréal from 2012, Chief Strategy Officer from 2015, and CEO from 2021, leading an agency of more than 1,000 people across Shanghai, Beijing and Guangzhou.
Before Mindshare, he co-founded digital agency Upstart in Hong Kong, acquired in 2006, and led regional digital strategy for adidas Group at Isobar.
He now leads Position, alongside Shortlist, an awards intelligence platform for agencies.
25
Years in Asia
1,000+
People led at Mindshare China
Top 10
WARC Media 100 office ranking, three consecutive years